Do you run a retail business and find yourself stuck when it comes to choosing the right fashion models? You’re not alone—and if someone told you that models “don’t work anymore,” they’re completely wrong.
The truth is, models still matter. A lot. But the real trick is choosing the right face for your brand. You’ve got to keep things fresh, surprise your audience, and, most importantly, understand who you’re actually trying to reach.
Let’s break it down. I’ll walk you through how to figure out what kind of model suits your brand, how to find them, and how to make it all work on your budget.
First: Who Are You Selling To?
Before you start casting anyone, stop and ask yourself this:
- Who is your target customer?
- How old are they? What body types do they have?
- Are they looking for edgy fashion? Classic? Comfortable? Trendy?
Understanding your audience is the first step to picking the right kind of model. If your brand speaks to both slim and curvy women, you’re going to need representation for both body types. People want to see clothes on models who look like them—it’s that simple.
Skinny Models
If you sell primarily to a slimmer demographic, then yes, traditional skinny models will work for you. They’re easy to find through agencies, but be prepared—they tend to charge higher rates, especially if they’re experienced. If you’re working with a tighter budget, scroll down for some more affordable ideas.
Plus-Size Models
Let’s clear something up: plus-size models absolutely photograph beautifully. The old-school belief that curvier bodies don’t “look right” in editorials is just outdated thinking.
If your brand offers clothing for plus-size women, then it’s essential to show how the clothes fit on plus-size bodies. Don’t just post product shots. Use real visuals on real people. That’s what stops the scroll on social media. A relatable, confident model in your pieces? That’s how you win attention and trust.
Representing “Different”
Your audience isn’t one-size-fits-all. Today’s fashion world is beautifully diverse—think LGBTQ+, hippie, athletic, gender-fluid, tattooed, edgy, glam. Whatever your niche is, lean into it. Celebrate it.
The more clearly you define your audience, the more intentional your modeling choices become. Being “different” is no longer a risk—it’s a brand asset.
Okay, But How Do You Find These Models (On a Budget)?
Glad you asked. Here are a few real-world ways to source models without draining your budget.
Modeling Agencies
There are agencies everywhere—many of them have a wide range of talent, from fresh beginners to seasoned professionals. Let them know your budget and what vibe you’re going for. They’ll usually come up with a few solid options.
Your Own Customers
This one’s my favorite. Check your brand’s social media—are your followers tagging you in photos? Reach out! Many customers would love to model for a brand they already love. They might do it for free or just for a gift card or product. Plus, they give off a natural, authentic look that your audience can relate to instantly.
Up-and-Coming Instagram Creators
There are tons of micro-influencers or Instagrammers who are just starting out. They’re photogenic, hungry to grow, and usually open to collaboration. Offer them photos for their portfolio and a tag in your post—it’s a win-win.
Your Team
Don’t overlook your own staff! Sales assistants or employees can be great models. They already know the products and how they fit. Some might even dream of modeling one day, and this could be their first shot. It builds morale and keeps your brand’s content real and relatable.
Final Thoughts
Choosing fashion models isn’t about following old rules anymore—it’s about being smart, inclusive, and connected to your audience. So take a breath, rethink your visuals, and find faces that feel true to your brand’s story.
If you’ve got questions or need help brainstorming for your brand, drop a comment—I’d love to hear from you and talk it through.
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